I was born in Brazil, raised in Rio de Janeiro, and I have been reading rooms my entire life — first in Portuguese, then in English, always fluently. Before I designed a single website, I spent more than twenty years face to face with clients: in design, in real estate, in every setting where a person decides, in seconds, whether they trust you.
That is the education no design school offers. I didn't learn what makes a website pretty. I learned what makes a person say yes.
When I found Showit, everything I had watched for two decades finally had a canvas. I built The Closers Society because I kept seeing the same quiet injustice: extraordinary women — photographers, planners, coaches — whose work was world-class and whose websites were whispering.
I believe this work is a calling. My faith taught me that gifts are given to be spent on other people, and this is where I spend mine: making sure the first impression of your business finally tells the truth about it.